AY COLLECTIVE IS A SERIES OF CUSTOM DOLLS, LIMITED EDITION COLLECTIONS, INSTALLATIONS, TOY, BRAND, AND MERCHANDISE EXPERIENCES FROM ANDREW YANG AND DANIEL RANDELL.
Andrew Yang is a Los Angeles & New York based artist who specializes in fashion design, doll, content, product development, and creative direction.
THE SIGNATURE LOOK OF THE AY DOLL HAS BEEN USED IN A WIDE BREAdTH OF COLLABORATIONS SINCE ITS FIRST INCEPTION AS THE KOUKLITAS IN 2008 AND CONTINUES TO EXPAND IN THE REALMS OF CHARACTER BASED ENTERTAINMENT, FASHION, AND LICENSING OPPORTUNITIES.
Some of his recent partnerships include AY COLLECTIVE, a partnership with Daniel Randell to build S-Doll, a new company within Sideshow Collectibles, and Andrew Yang Collection, a lifestyle brand based off his celebrated fabric dolls.
Andrew Yang- Founder & Executive Creative
Andrew Yang gained notoriety with his Anna Wintour and Grace Coddington effigies who made their debut in the New York Times, a 300 doll installation in the windows of Galeries Lafayette Paris and a myriad of brand collaborations that include Lancome, Joyce Boutique Hong Kong, Showstudio, and Barneys New York. His work has been featured in VOGUE magazine, Harpers Bazaar, Elle, Marie Claire, and Fashion Doll Quarterly. In addition to building AY Collection, he is also working on a character based doll series known as iDollogy.
For Christmas of 2011, Andrew Yang was first American artist to design the puppets for the legendary Galeries Lafayette Christmas windows in Paris. In addition to six windows along the Boulevard Haussman featuring over 200 dolls, he also executed the puppets for the Strasbourg and Morocco stores. Working closely with the Paris based design teams, he created the characters for a narrative driven campaign known as Noel Rock n’Mode that followed a girl band on their rise to fame, from hair and makeup- to fashion shoots and concerts.
For Fashions Night out in September 2010, Andrew Yang collaborated with Julie Gilhart and Simon Doonan to create a 60 doll installation in the windows and womens floor of the Barneys New York flagship on Madison Avenue. He continued to work with Barneys New York Japan for multiple store installations including the opening of their Fukuoka store and several advertising campaigns.
For Christmas 2012 three exclusive characters, Isabelle, Camille, and Alyssa were designed as part of the Holiday Collection for Lancome Paris. Over 250,000 keychain sized dolls were sold at Lancome stores and standing boutiques throughout Asia and Europe, in addition to 200 larger dolls made for in store displays.
Commemorating JOYCE Boutique’s 40th Anniversary, Andrew Yang created over 100 dolls for the Shanghai and Hong Kong stores, and worked closely with the brand to publish his first book.
Daniel Randell - Managing Partner
Joining Andrew Yang in 2014, Danny brings his experience in the arenas of fashion, commerce and entertainment to grow and nurture AY Collective into new realms of design, character, content and toy development.
At an early age, Danny was enthralled with the contemporary myths of the 80’s and 90’s including Masters of the Universe, Sailor Moon, X-men and Star Wars. He fell in love with the toys of franchise story telling and became a child actor to support his action figure addiction. After studying at NYU Tisch School of the arts, stepping behind the lens and stage, Danny eventually found his way into the fast paced fashion world of New York City on the team of heritage fashion Stylist Lori Goldstein-- editor-at-large for Elle Magazine, W Magazine, and contributing editor for Vogue Italia, Vanity Fair and Vogue Japan. In addition, he had the joy of producing and archiving over 30 years worth of Lori’s iconic editorial materials with collaborators Annie Leibovitz and Steven Meisel for the hard cover publication “Style is Instinct” (Harper Collins, 2013) Danny also had the opportunity to manage a myriad of team projects including work with brands; Tiffany & Co, MAC Cosmetics, Revlon, Katy Perry’s “Killer Queen”, Just Cavalli, the NFL, David Webb, and Banana Republic.
Danny returned to the front of the camera in 2013 and was able to translate his work from advertising and the high-end fashion worlds to accessible, live, on-air sales at QVC. Serving as Brand Ambassador for clothing line LOGO by LORI GOLDSTEIN, he helped propel the brand to top selling status, garnering awards in Social Selling and cross brand exposure.